Maybe many of our American newspapers should follow suit.
London Newspaper says 'sorry'
It’s a valiant attempt though for the new owners.
Many in the news business forget "news" is also a BUSINESS. Like any business you need to cater to the needs and wants of your potential customers. While providing a variety for ALL you also have to cater to specific customers. Near our house we have two Wal-Mart’s. There’s one closer to our house but the one I prefer is a little bit further away. They carry some different items from each other and even have different prices on the same items. It’s called “zone pricing”. The two stores are in different zones. Example; the new towel set we just bought are all 50 cents higher per piece at the one near our house but cheaper at the one further away where we bought them. Each store has a slightly different clientele so they have differences in their product offerings and their pricing.
Whether it’s print or television News people tend to want to push their agenda rather than aim the news (a.k.a. their product) towards what their customers want. Rupert Murdoch (a Democrat who hosted fundraisers for Hillary Clinton) saw a niche for his Fox News network and catered to it. It was purely a business decision and NOT ideaology. He saw a base out there that had no news to watch so he created one for them. He’s now laughing all the way to the bank.
Maybe the new owners of this newspaper in London are thinking along those lines. It sounds like they’ve done some research into what their customers like and dislike. Only time will tell if a newspaper run like a business can still be successful in today’s tough news market.
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